Landing Page

Landing Page for Business

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.

Associative content targeting

The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic.

Closed-ended experimentation

Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting, and layout while their behavior is observed.

Consumer directed targeting

They handle background processing associated with an application.

Open-ended experimentation

This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found.